I don’t do marketing for marketing’s sake. I do it to make things work - and grow.
I’m Angelina.
Not a “content girl”.
Not a “brand storyteller”.
I build marketing systems that fix chaos, drive revenue, and make your brand sound like it knows what the hell it's doing.
8+ years in the game. Built and led a 14-person content team.
Turned random posts into a lead machine.
Introduced AI to workflows before anyone even knew how to spell ChatGPT.
And no, I don't need five meetings to write one landing page.
I think fast, move fast, and expect results.
If you're looking for a safe, corporate marketing checklist - that's not me.
If you're looking for clarity, momentum, and unfair marketing advantages, we should talk.
I’m Angelina.
Not a “content girl”.
Not a “brand storyteller”.
I build marketing systems that fix chaos, drive revenue, and make your brand sound like it knows what the hell it's doing.
8+ years in the game. Built and led a 14-person content team.
Turned random posts into a lead machine.
Introduced AI to workflows before anyone even knew how to spell ChatGPT.
And no, I don't need five meetings to write one landing page.
I think fast, move fast, and expect results.
If you're looking for a safe, corporate marketing checklist - that's not me.
If you're looking for clarity, momentum, and unfair marketing advantages, we should talk.
How I can help
Here’s what I bring to the table:
- Market & audience diagnostics
- Define your ICPs, segment your audience, and map real buyer journeys - not wishful personas from the pitch deck.
- Uncover what your audience actually cares about and how to speak their language.
- Spot missed positioning opportunities and hidden demand pockets.
- Competitor & channel intelligence
- Run sharp competitive analysis: from messaging and tone to funnel strategy and acquisition channels.
- Identify gaps you can exploit or mistakes you’re copying without noticing.
- Build positioning that separates you from the sea of sameness.
- Content & communication strategy
- Design a full-funnel content strategy: from awareness to conversion to retention.
- Match formats to funnel stages: blogs, whitepapers, product comms, LinkedIn, PR, SEO, sales enablement.
- Build editorial workflows that scale with clarity, not chaos.
- Marketing process architecture
- Audit your current setup: what’s working, what’s broken, what’s just noise.
- Implement strategic planning cycles and feedback loops across content, brand, and demand gen.
- Help your team execute better, or find the people who will.
- PR with a purpose
- Turn PR from vanity to leverage: position your leadership, not just your product.
- Shape narratives that boost trust, attract talent, and open doors.
- Build bridges between PR, brand, and growth so they serve one goal.
- AI as a force multiplier
- Identify what should be human and what should be automated.
- Integrate AI into your team’s daily work without losing quality or brand control.
How I work
No fluff. No endless decks. Just sharp thinking, clear direction, and momentum.
- Diagnose before prescribingI start with questions most marketers skip:
What’s actually blocking growth? Where’s the misalignment: audience, messaging, team, product, or all of it?
This isn’t about making things “prettier.” It’s about finding the bottleneck and breaking it. - Strategy grounded in realityNo vision boards. I work with real data, real constraints, and real teams. That means ICPs based on behavior, not fantasy. Campaigns tied to numbers. Content mapped to actual funnel stages.
You get a strategy your team can execute - not a 50-slide dream. - Systems over heroicsGood marketing isn’t magic. It’s clarity + process.
I help you build systems: from editorial workflows and messaging architectures to feedback loops between teams.
So your success doesn’t rely on one superstar, but on the system itself. - Collaboration, not consulting theaterI work closely with founders, heads of marketing, and teams - not just “advise from a distance.”
Need me in your Notion, Slack, or strategy calls? I’m there.
We have a partnership, not a PowerPoint delivery. - Bias for actionWe’re not here to philosophize. After the audit and strategy we move.
Test. Iterate. Build momentum.
Most clients start seeing impact inside the first month. Because thinking fast only matters if you're also moving fast.
Who I work with
If this sounds like you - we’ll probably get along.
- Founders, CMOs, or heads of growthYou know marketing isn’t “just content.” You need a strategic operator who sees the whole system, not just one channel.
- B2B or product-led companiesEspecially those with complex, technical, or niche products. You’re not selling hype - you’re selling something real, and it needs smart, clear positioning.
- Teams with traction but messy marketingYour product is good, your growth is decent, but your marketing? A bit of a shitshow. No process. No clarity. Everyone doing everything. That’s where I come in.
- Companies ready to moveYou’ve got a team. You’ve got momentum. Now you want sharper strategy, cleaner execution, and systems that don’t fall apart the second you scale.
- High QualityWe are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience.
Work experience
Head of Content & Growth Marketing Lead at Innowise
1. Built and scaled a 14-person content team covering SEO, PR, and brand communications.
2. Created workflows, redefined tone of voice, and turned fragmented assets into a lead-driving system that supports sales.
3. Led full website and messaging overhaul after Google updates, doubling inbound leads and restoring organic performance.
4. Integrated AI tools into daily operations to boost efficiency and consistency across all content outputs.
2. Created workflows, redefined tone of voice, and turned fragmented assets into a lead-driving system that supports sales.
3. Led full website and messaging overhaul after Google updates, doubling inbound leads and restoring organic performance.
4. Integrated AI tools into daily operations to boost efficiency and consistency across all content outputs.
Marketing Manager & Specialist at Scand
1. Produced SEO-optimized content, managed link-building and guest posting campaigns, and strengthened online visibility.
2. Supported PR outreach and social initiatives to grow brand authority and search performance.
3. Analyzed content effectiveness and helped shape strategy for lead generation and growth.
2. Supported PR outreach and social initiatives to grow brand authority and search performance.
3. Analyzed content effectiveness and helped shape strategy for lead generation and growth.
Content Marketing Specialist at IM Action
1. Planned and managed content across blogs, newsletters, and social media for B2B clients.
2. Built editorial calendars and optimized materials for SEO and conversions.
3. Collaborated with design and marketing teams to grow clients’ organic traffic through targeted, useful content.
2. Built editorial calendars and optimized materials for SEO and conversions.
3. Collaborated with design and marketing teams to grow clients’ organic traffic through targeted, useful content.
Professional skills
— Content strategy
— Editorial planning
— Tone of voice development
— Full-funnel content
— SEO content & optimization
— Performance marketing alignment
— AI integration in workflows
— Prompt engineering
— ICP development
— Audience research & segmentation
— Competitive analysis
— Messaging & positioning
— Go-to-market strategy
— Team hiring & onboarding
— Team leadership & mentoring
— Cross-functional collaboration
— Workflow design & optimization
— Creative direction
— Campaign ideation
— Scriptwriting (video & ads)
— PR & thought leadership strategy
— LinkedIn content strategy
— B2B marketing
— SaaS & tech marketing
— Notion, Trello, Jira, Slack
— Google Analytics, Ahrefs, SEMrush
— SurferSEO, Frase, Clearscope
— Figma (basic)
— ChatGPT, Claude, Midjourney, custom GPTs
— Editorial planning
— Tone of voice development
— Full-funnel content
— SEO content & optimization
— Performance marketing alignment
— AI integration in workflows
— Prompt engineering
— ICP development
— Audience research & segmentation
— Competitive analysis
— Messaging & positioning
— Go-to-market strategy
— Team hiring & onboarding
— Team leadership & mentoring
— Cross-functional collaboration
— Workflow design & optimization
— Creative direction
— Campaign ideation
— Scriptwriting (video & ads)
— PR & thought leadership strategy
— LinkedIn content strategy
— B2B marketing
— SaaS & tech marketing
— Notion, Trello, Jira, Slack
— Google Analytics, Ahrefs, SEMrush
— SurferSEO, Frase, Clearscope
— Figma (basic)
— ChatGPT, Claude, Midjourney, custom GPTs
Publications
Over the last 8 years, I’ve written 100+ articles - most as a ghostwriter - for founders, executives, and B2B brands.
My work has been featured in Forbes, Business Insider, Bloomberg, Boston Herald, The Associated Press, Outsource Accelerator, and other major publications.
My work has been featured in Forbes, Business Insider, Bloomberg, Boston Herald, The Associated Press, Outsource Accelerator, and other major publications.
What To Know About The Potential Of The Internet Of Behaviors
While the internet of things (IoT) primarily centers around the connectivity of physical objects and devices, the IoB takes it a step further by focusing on individuals' behavioral aspects and utilizing that knowledge to provide tailored experiences.
Forbes
Forbes
Innowise Unveils Hybrid Model for Software Development, Combining AI with Human Expertise
Market shifts and AI adoption are changing how software is developed, with companies reassessing engineering strategies while balancing automation with human expertise.
Business Insider
Business Insider
Biography
I never planned to work as a marketer - I just kept asking uncomfortable questions until someone said, “Can you lead this?”
Over the years, I’ve gone from writing blog posts to building teams, from editing case studies to shaping brand strategy and funnel logic. I’ve worked with fast-growing B2B and B2C companies, complex tech products, and leadership teams who wanted more than just “content.”
What drives me is simple: turning noise into clarity.
Outside of work, I read like a maniac, follow marketing trends obsessively, and occasionally disappear to write long-form pieces I’ll probably never publish.
Over the years, I’ve gone from writing blog posts to building teams, from editing case studies to shaping brand strategy and funnel logic. I’ve worked with fast-growing B2B and B2C companies, complex tech products, and leadership teams who wanted more than just “content.”
What drives me is simple: turning noise into clarity.
Outside of work, I read like a maniac, follow marketing trends obsessively, and occasionally disappear to write long-form pieces I’ll probably never publish.
Let's talk
